Science of Communicating Science. The Ultimate Guide

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ISBN
9781486309818
Nombre del producto:
Science of Communicating Science. The Ultimate Guide
Peso:
N/D
Fecha de edición:
11 nov. 2019
Número de Edición:
1
Autor:
Cormick, Craig
Idioma:
Inglés
Formato:
Libro
Páginas:
256
Lugar de edición:
AUSTRALIA
Colección:
SIN COLECCIÓN
Encuadernación:
Rústica

A practical guide to communicating science to influence beliefs, behaviours and policies.

Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you!

Acknowledgements
Introduction

THE GROUND RULES
1 – What makes good science communication? (in fewer than 280 characters)
2 – Why we need to communicate science better
3 – Burying the deficit model
4 – Objective! Your honour!
5 – What do the public really think about science?
6 – There is no one public: Making sense of segmentation

COMMUNICATION TOOLS
7 – Messages and metaphors
8 – Once upon a time: Storytelling
9 – Trust me, I’m a scientist
10 – Media matters
11 – Being a social media superstar
12 – I’ve been framed! The art of framing
13 – Who’s afraid of public speaking?
14 – Getting engaged
15 – P-values: Policy and politics
16 – Evaluation: Metrics, damn metrics and statistics

WHEN THINGS GET HARD
17 – I’m a believer! Understanding different beliefs
18 – The risky business of communicating risk
19 – Valuing values
20 – Can you really change behaviours?
21 – Communicating controversies: The good, the bad and the ugly
22 – Debunking bunkum

SCIENCE COMMUNICATION ISSUES
23 – Fantastic ethics and where to find them
24 – Why we don’t actually know what we think we know
25 – Last words: Sermon on the Endnote

About the author
Endnotes
Index

Craig Cormick is one of Australia’s leading science communicators, with over 30 years’ experience. He is the former President of the Australian Science Communicators, an award-winning author of more than 25 books, and is widely published in research journals, including those of Nature and Cell. He specialises in communicating complex science issues and has taught writing and public relations at universities in Australia and conducted communication workshops worldwide.

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