Behavioral Finance for Private Banking From the Art of Advice to the Science of Advice

Precio especial 81,02 € Precio habitual 85,28 €
Disponible (en stock)
ISBN
9781119453703
Nombre del producto:
Behavioral Finance for Private Banking From the Art of Advice to the Science of Advice
Fecha de edición:
15 may. 2018
Número de Edición:
Autor:
Bachmann, Kremena / De Giorgi, Enrico G. / Hens, Thorsten
Idioma:
Inglés
Formato:
Libro
Páginas:
244
Lugar de edición:
N/D
Colección:
WILEY FINANCE SERIES
Encuadernación:
Cartoné

Behavioral Finance for Private Banking provides a complete framework for wealth management tailored to the unique needs of each client. Merging behavioral finance with private banking, this framework helps you gain a greater understanding of your client’s wants, needs, and perspectives to streamline the decision making process. Beginning with the theoretical foundations of investment decision making and behavioral biases, the discussion delves into cultural differences in global business and asset allocation over the life cycle of the investment to help you construct a wealth management strategy catered to each individual’s needs. This new second edition has been updated to include coverage of fintech and neurofinance, an extension of behavioral finance that is beginning to gain traction in the private banking space.

Working closely with clients entails deep interpersonal give and take. To be successful, private banking professionals must be as well-versed in behavioral psychology as they are in finance; this intersection is the heart of behavioral finance, and this book provides essential knowledge that can help you better serve your clients’ needs.

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