Marketing National Parks for Sustainable Tourism

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Disponible (en stock)
ISBN
9781845415570
Nombre del producto:
Marketing National Parks for Sustainable Tourism
Fecha de edición:
1 feb. 2016
Número de Edición:
N/D
Autor:
Wearing, Stephen L./ Schweinsberg, Stephen Tower, John
Idioma:
Español
Formato:
Libro
Páginas:
N/D
Lugar de edición:
N/D
Colección:
N/D
Encuadernación:
Rústica

1ª edición, Febrero 2016 Channel View Publications SINOPSIS This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

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