Economics for Business A Guide to Decision Making in a Complex Global Macroeconomy

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ISBN
9780749470197
Nombre del producto:
Economics for Business A Guide to Decision Making in a Complex Global Macroeconomy
Fecha de edición:
3 nov. 2015
Número de Edición:
N/D
Autor:
Cohen, Ivan K.
Idioma:
Español
Formato:
Libro
Páginas:
N/D
Lugar de edición:
N/D
Colección:
N/D
Encuadernación:
Rústica

1st Edition, november 2015 Kogan Page Publishing SINOPSIS Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business, the role of the market and supply and demand, the impact of demand on branding and brand loyalty, and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.

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